noun: email marketing
Email marketing is the targeting of consumers through electronic mail (email). Often associated with data mining, email marketing can be used to impact consumers in a variety of ways.
IT’S YOUR MESSAGE
Email marketing is a highly effective digital marketing strategy. It remains one of the best ways to communicate with your prospects and customers. Create weekly e-letters, send an offer, or send an invitation. Whatever you want to do, email marketing not only can build your customer base, it helps to maintain loyalty and build your brand.